Tuesday, July 28, 2009

How to Develop an Ebook Strategy: IBPA Publishing University Class Tomorrow

I'm presenting a one-hour online class tomorrow at 2:00pm Eastern, sponsored by the Independent Book Publisher's Association (IBPA) titled, "Making the Move to Ebooks: How to Develop an Ebook Strategy."

The class tomorrow expands upon a class I co-presented with Dan Poynter at the Publishing University conference in New York in May.

From the IBPA web site, here's a partial summary of what I'll cover:

  1. Why ebooks are hot
  2. Latest market sales data
  3. Will ebooks cannibalize or complement print books?
  4. How ebooks fit within overall publishing strategy
  5. What books work best as ebooks
  6. How Ebook formatting is different
  7. Why multi-format is important
  8. Evolving distribution models: The new ebook supply chain
  9. How Amazon is vertically integrating its ebook business: friend or foe to the independent publisher?
  10. To DRM or not DRM?
  11. Ebook pricing models
To learn more, or to register, visit the Publishing University Online registration page. The class is $49.00 for IBPA members and $69.00 for non-members. 100% of the proceeds go to IBPA, a wonderful organization I'm so pleased to support.

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