Monday, March 4, 2013
Apple iBookstores in the U.K. and Ireland Promote Self-Published Authors in Breakout Books Feature
Apple’s U.K. and Ireland iBookstores today elevated self-published ebook authors to the top of the store in the latest example of Apple’s successful Breakout Books merchandising feature. This week’s Breakout Books feature showcases 55 self-published titles, approximately 40 of which were distributed to Apple by Smashwords.
Breakout Books is an ongoing promotional feature at Apple iBookstores. Today’s news follows massive Breakout Books email blasts to iBookstore customers last week in the U.S., U.K. and Ireland, and a growing drumbeat of Breakout Books features at iBookstores in the U.S., Canada, Australia and New Zealand.
The Breakout Books feature was first piloted in Apple’s Australia iBookstore in December. The New York Times and The Wall Street Journal covered the US rollout last month.
The criteria for inclusion is largely customer-driven - selected titles exhibit strong reviews and ratings, and have shown exceptional sales performance. It means that Smashwords authors who do a great job of wowing readers with their books stand a shot at gaining similar merchandising attention in the future.
The selected titles span recent bestsellers in romance, mysteries and thrillers, general fiction and literature, and sci-fi & fantasy.
To understand the significance of Apple’s Breakout Books feature, it’s helpful to note that such high profile merchandising attention has historically been limited to large, long-established publishers. By placing the Breakout Books feature front and center in the iBookstore, Apple is throwing its tremendous merchandising weight behind the self-published author community, and in the process is helping to level the playing field for all writers.
The increased worldwide merchandising by Apple of self-published ebooks speaks, I think, to the rising importance of indie authors to the future of book publishing and book retailing. Self-published ebooks satisfy a large and growing segment of the book-buying audience. These readers appreciate high-quality books at affordable prices. Most of the featured Smashwords books today are priced around £1.99 (around $2.99 USD), and several of the books featured today are priced at FREE.
39 Smashwords Books Featured in Breakout Books
Here’s a list of the Smashwords books featured in this promotion, in alphabetical order by title. If an author blogs about their inclusion in this feature, I'll try to provide a link below their name so readers can visit their blog.
A Highland Home - A Contemporary Highland Romance by Cali MacKay
Cali MacKay celebrates Breakout Books (here too)
A Tangle With Werewolves by Reese Currie
Afterlife Saga by Stephanie Hudson
Stephanie Hudson celebrates Breakout Books (here too)
Breathe by Elena Dillon
Elena Dillon celebrates Breakout Books
Control Room by J. Daniel Sawyer
J. Daniel Sawyer celebrates Breakout Books
Dangerous Evolution by Gregg Vann
Dazzle (Delaney's Gift #1) by Amber Garza
Easy Bake Coven by Elizabeth Schulte
Elizabeth Schulte celebrates Breakout Books (here too)
Edge of Infinity by Jeremy Reimer
Jeremy celebrates Breakout Books
Elfblood by Kyra Dune
End Storm by Maz Marik
Maz Marik celebrates Breakout Books
Fallen Too Far and Predestined by Abbi Glines
Abbi Glines celebrates Breakout Books
Harvest Moon by C.L. Bevill
Hopeless by Colleen Hoover
Just a Little Crush by Tracie Puckett
Tracie Puckett celebrates Breakout Books
Moon Island (A Vampire for Hire Novel) by J.R. Rain
Needle In The Groove by Jeff Noon
Noah (5th Street #1) by Elizabeth Reyes
Elizabeth Reyes celebrates Breakout Books
Red Spirit by Humphrey Hawksley
Shudder by V. J. Chambers
Solar Island (A Tara Shores Thriller) by Rick Chesler
Sophie's Secret by Tara West
Tara West celebrates Breakout Books
Sparks by David Quantick
Spinward Fringe Broadcast 0 by Randolph LaLonde
Taunt (Ava Delaney #2) by Claire Farrell
The Attribute of the Strong by Stephen Sweeney
Stephen Sweeney celebrates Breakout Books
The Boy Who Sneaks In My Bedroom Window by Kirsty Moseley
Kirsty Moseley celebrates Breakout Books
The Charmer by Autumn Dawn
Autumn Dawn celebrates Breakout Books
The Curse of Credesar by Robert E. Keller
Robert Keller celebrates Breakout Books
The One You Fear and The One You Love by Paul Pilkington
Paul Pilkington celebrates Breakout Books (here too)
The Penal Colony by Richard Herley
Richard Herley celebrates Breakout Books
Thirst (Ava Delaney #1) by Claire Farrell
Too Close For Comfort by Adam Croft
Adam Croft celebrates Breakout Books
Wanted by Kelly Elliott
Kelly Elliott celebrates Breakout Books
When Summer Ends by Isabelle Rae
Wicked Game by Matt Johnson
Matt Johnson celebrates Breakout Books
The Breakout Books feature is a permanent, rotating feature updated by Apple over time as new indie books break out. The feature can be found on the iBookstore at http://iTunes.com/BreakoutBooks. If you're outside the U.K., this will show you the current Breakout Books selection in your local store.
Please join me in congratulating these Smashwords authors on their success. Their success will open the door for many more Smashwords authors in the future.