February 4 launch of their new ongoing Breakout Books promotion, today sent out a massive email blast to iBookstore customers spotlighting 16 Breakout Books from indie authors.
11 of the featured titles are distributed to Apple by Smashwords. Most of the other five authors distribute other titles to Apple via Smashwords, so congrats to everyone!
The promoted books include some new titles that weren't included in the February 4 debut.
Featured books and authors, distributed to Apple by Smashwords, include:
Always You by Kirsty Moseley
Hopeless by Colleen Hoover
When Summer Ends by Isabelle Rae
Sci-Fi & Fantasy
Elfin by Quinn Loftis
Ember by Jessica Sorensen
The Unsuspecting Mage by Brian S. Pratt
Mysteries & Thrillers
Dead in Red by LL Bartlett
The Witch's Ladder by Dana Donovan
A Dream of Death by Harrison Drake
First in a Series for Free
The Soulkeepers by GP Ching
Bridesmaid Lotto by Rachel Astor
Unenchanted by Chanda Hahn
Ethereal by Addison Moore
More to Explore
The Seventh Mountain by Gene Curtis
Sagebrush by William Wayne "Bill" Dicksion
Please do your part to support these authors by clicking on their title and purchasing their books. Several of them are free so you have nothing to lose.
The success of these and hundreds of other Smashwords authors at Apple opens doors for all indie authors. Indie authors are gaining increased respect in all book industry circles, from customers to retailers to agents to publishers.
Email promotions like this are among the most powerful merchandising tools for retailers. The email is landing in thousands or millions (I don't know how many!) of inboxes right before the weekend when book sales are the greatest.
All these authors will benefit not only from increased sales and downloads, but their names - their brands - have now be further exposed to thousands or millions of readers. This means these authors will become that much more familiar to iBookstore customers the next time they're browsing for their next read. It's a level of marketing support money can't buy.
Unlike one other retailer that shall go unnamed which reserves preferential promotional opportunities and royalties for authors who go exclusive, Apple plays no such games. Apple's Breakout Books feature, which is now rolled out in Australia, New Zealand, Canada, the U.K. and U.S., is more democratic and open to all indies. Readers, though their purchases, reviews and ratings, are helping to surface these promo-worthy books to Apple. Indies who wow their readers have a shot at this.
My thanks to these authors for writing books worthy of such promotion, and my thanks to Apple and their iBookstore customers for showing the indie author community such amazing support.