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According to Pew, for the month of May 2011, e-reader ownership grew to 12 percent, up from six percent six months ago.
Tablet ownership grew from five percent to eight percent in the same period.
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While at first glance that may seem insignificant, that three percent means 25 percent of dedicated e-reading device owners also own a tablet.
Five percent of consumers own a tablet but not a dedicated e-reader. This means 37.5 percent of tablet owners also own an e-reader.
Bottom line, reading is quickly moving to screens. I wouldn't be surprised if come January Pew shows e-reading device ownership reaches or surpasses 20 percent. We'll probably also see the lines of distinction between tablets and e-readers blur over the next six months as e-reading devices adopt more multi-function features.
To access their full report, click here.
4 comments:
That's good news!
Thanks Mark. Will books become doorstops?
This is great news.
I love how every statistic on ebooks and e-readers turns out to be far more and much sooner than the analysts predicted.
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