Friday, January 19, 2018

Social Media Strategies for Authors

Today in part five of my six-part marketing series, I take a look at social media strategies for Twitter, Facebook and LinkedIn.

Social media is a mixed bag for many authors.  We at once appreciate its power and potential while at the same time curse it for taking time away from writing. 

We appreciate its potential to help authors forge closer relationships with readers yet at the same time we curse it for fostering tribalism, echo-chamber thinking, fake news and trolling.

In short, social media brings out the best in people but also the worst.


If you've been active on social media for the last decade, then much of what I share you'll already know.  But if you're feeling alienated or unfulfilled by social media, or are starting to question how best to use it without sucking your soul dry, then I think the social media strategies I share will inspire you to forge a healthier relationship with the three most popular social media platforms. 

Some of the topics I discuss include:
  • Seven tips for social media success
  • The four types of Twitter users, and how most of us are (and should be) a blend of multiple types
  • My personal Twitter strategy, and why no one strategy is right for every author
  • Not sure how to conduct yourself on Twitter?  Hear my eight Twitter etiquette tips
  • Facebook: how the most powerful social media platform holds your followers hostage
  • How authentic should you be on Facebook?
  • The struggle to balance authenticity with the potential for alienation
  • How LinkedIn can work for non-fiction authors
  • How every author can use LinkedIn to further their professional development
  • Four tips for getting the most out of LinkedIn

If you'd like to connect with me on any of these platforms, here are my direct links:

Twitter:  https://twitter.com/markcoker
Facebook:  https://facebook.com/markcoker
LinkedIn:  https://linkedin/in/markcoker

Coming up next on Smart Author, I wrap up my six-part audio serialization of the 2018 edition of the Smashword Book Marketing Guide with episode 15.  You'll learn how to earn free press coverage to build your author brand and generate more demand for your books.

If you're just now discovering my six-part marketing series, I suggest you start with part one which was episode 10.

Here's where to listen and subscribe:

Apple Podcasts

Stitcher

TuneIn

Google Play Music

Overcast

YouTube (audio)

iHeartRadio 

Libsyn

Smart Author hub page (Listen over your web browser) 









14 comments:

pragensis said...

Hi Mark!
Is there a transcript of your podcasts for the hearing-impaired?

Dovetail Public Relations said...

Yes, every episode offers a full transcript
. Click to the "show notes" for any episode at smashwords.com/podcast

hotmail said...

Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time.
hotmail

hotmail email

Unknown said...

A very good sales promotion.

Muhammad Hassan said...

Hey, this day is too much good for me, since this time I am reading this enormous informative article here at my home. Thanks a lot for massive hard work. Click Here

Smart Saqib said...

The post is written in very a good manner and it contains many useful information for me. buy fb group members

Smart Saqib said...

Hey, this day is too much good for me, since this time I am reading this enormous informative article here at my home. Thanks a lot for massive hard work. website build

Richard H. Black said...

Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information. google ranking

Unknown said...

Your article is very nice and helpful. Thanks a lot for sharing such interesting information,
Please check our link given below give your valuable feedback.

https://www.lipsindia.com/digital-marketing-course-in-mumbai-andheri-borivali-digital-marketing-training-thane

Prinxess said...

This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. Download Kik for Windows

Sophia Malik said...

Way cool! Some extremely valid points! I appreciate you penning this post plus the rest of the website is also very good.
more info

Unknown said...

Hi thanks for sharing such a great information it really very helpful

ema james said...


I have to thank you for the efforts you have put in writing this site. I am hoping to see the same high-grade blog posts from you later on as well. In fact, your creative writing abilities has inspired me to get my own, personal blog now ;)
Download Live.me – video chat &friends hack apk download

Saqib Khatri said...

Great post, you have pointed out some excellent points, I as well believe this is a very superb website. smm panels list