Friday, February 21, 2014
Hit the Ebook Bestseller Lists with Preorders - A Guide to Preorder Strategy
As I've blogged here previously, multiple Smashwords authors have hit the bestseller lists with the catalyzing assistance of ebook preorders.
But as many authors have learned, the mere act of doing a preorder does not guarantee a successful launch. In this context, a good universal metric of success is for each new book you release to reach more readers in less time than your prior release (that's how you know you're building readership!).
Like any tool, you need to learn how to use preorders before you'll get the best results. Several Smashwords authors have used preorders so often and with such success that they've become masters.
Preorders are a common checkbox item for nearly every title released by a traditional publisher, yet most indie authors don't take advantage of preorders. It's a shame more authors don't use preorders, because in the battle for reader eyeballs preorders are a great equalizer.
Probably the biggest reason most authors don't take better advantage of preorders is because they either don't yet know about the tool, or don't know how to utilize it to its fullest effect.
I want to help you make preorders work for you for your next book release.
Earlier today, I published a presentation about preorder strategy on Slideshare.net titled, Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder Strategy, and have embedded it below.
I hope you find it helpful. I also hope you're share it with your friends, Tweet about it or review it on Facebook.
The presentation provides an introduction to ebook preorders, and then reveals specific recommendations for preorder timing and preorder marketing. Most of these ideas were inspired by my observations of what worked and what didn't work for your fellow Smashwords authors.
And this is where you come in. If you've had success with Smashwords preorders, I want to hear from you. Please blog about your success, embed my presentation in your blog post, and share the preorder tricks that worked best for you. If you've received positive feedback from fans who appreciate the ability to place these set-and-forget preorders, mention that in your post. Preorders aren't just for the benefit of authors, they're for readers too. Then leave a link in the comments below and I might add the link to my list below.
One rule for submissions: In order for me to link to your blog, you must provide some value-add, either in the form of personal experiences and lessons learned, or in the form of summarizing the presentation's key points in a well-structured blog post. A summary of the points enriched with your own personal experience would be even better!
Please visit the links of your fellow authors below. They took the time to help your next book release be more successful, so please return the favor by acknowledging those who did a great job by commenting on their blogs. And if they do an especially great job, check out their books!
Indie Authors Share Preorder Tips, Tricks and Insights
Giacomo Giammatteo - How To Sell More Books: Smashwords Levels The Playing Field With Pre-orders
Anna Adams - How I Hit the iBooks Bestseller List with Smashwords Preorders
Alicia Renee Kline - Why Preorders Should be Part of Your Marketing Strategy
Renee Benzaim - Pre-Orders through Smashwords Can Benefit Both Readers & Writers
Stephanie Hurt - Smashwords Preorder – A Great Thing!
Sally Ember - Why Ebook Preorders Will Help My Next Book Land Higher on the Ebook Bestseller Lists
Gigi Galt - Hit the Best Seller Lists With Pre-Orders
Heather Gartside - What to Expect: finding true love and perfecting preorders for my newly-born novel
Felipe Adan Lerna - Question Mark @ the Intersections of Pre-Orders and Scribd Oyster etc
AH Pellett - Just Like Big Publishers, Indies Can Set up Preorders Too
Tami Veldura - Introducing the Street Team