Santa was generous to Smashwords authors at the Apple iBookstore.
The chart at left shows daily unit sales. Sales the day after Christmas surged 76% from the same day a week earlier. Sales for December 27 increased 65% over the same period a year ago.
This data is aggregated for over 125,000 Smashwords titles at Apple, so it gives a good representation of the overall strength of the store. Each author's individual performance will vary. Bottom line, there are more iPads, iPhones and iPod Touches in the world today than one week ago, which means your books just became that much more available, discoverable and purchasable by new readers.
Congrats to Smashwords authors who remained fully distributed this holiday season, and thanks to our friends at Apple for their great support of Smashwords authors, publishers and literary agents.