Smashwords today added an adult filter to the Smashwords.com website.
The filter prevents first time visitors and others from viewing content rated adult by the author/publisher unless the visitor specifically asks to see such content. It filters out such content from the home page, search results, category listings and tag queries.
The adult filter was inspired by Google's "Moderate Safe Search" option, which is the default option for all users of the Google search engine.
A clearly visible "ON/OFF" toggle link appears in the upper right portion of the visitor's home page screen so they can easily set their preference. Click the ON or OFF and it toggles your setting to the other option.
Our new Adult Filter replaces what was previously known as our Prude Filter, a name that offended many. We agree, it was inappropriately named. It filtered out all adult material, not just erotic content. More importantly, the previous filter was not the default setting, which meant first time visitors, children and others not looking for adult content were exposed to inappropriate images, words and descriptions on the home page without their consent.
The filter has no bearing on our Smashwords Terms of Service regarding the types of books we will publish and distribute. It simply makes viewing adult content an opt-in choice. We trust this moves us one step closer toward fulfilling the promise of our tag line, "your ebook, your way."