Thursday, February 26, 2015

Why Jamie McGuire Returned to Self Publishing

Jamie McGuire photo for Smashwords interview
Writer Jamie McGuire joined Smashwords on July 31, 2011. That same fateful day, she became a published author when she uploaded three novels to Smashwords.

The first two were Providence and Requiem, books one and two in her three-book Providence series of paranormal romance.

She also uploaded a contemporary romance titled Beautiful Disaster. Maybe you’ve heard of it. Beautiful Disaster went on to become a massive worldwide bestseller and is regarded today as one of the most influential books in New Adult romance.

Beautiful Disaster was later acquired by Atria, a division of Simon & Schuster, which republished it along with a follow-on title, Walking Disaster. Both novels landed on The New York Times bestseller list. Throughout this time, her Providence series remained self-published on Smashwords.

Jamie’s contract with Atria ended July 2014. Afterward, she decided to return to her roots as an indie  author. She now has eleven books on Smashwords, which we distribute to iBooks, Barnes & Noble, Kobo, Scribd, Oyster, OverDrive, and Baker & Taylor.

Last month on January 27, she released and distributed Beautiful Redemption via Smashwords, and it shot to the top of The New York Times and USA Today bestseller lists.

I thought it would be fun to check in with Jamie to learn why she returned to self-publishing.

[Mark Coker] Welcome, Jamie. First off, why don’t you tell us what led you to Smashwords and self-publishing back in 2011? Those were the early days of the indie ebook revolution! Had you previously tried to get a traditional deal prior to publishing at Smashwords?

[Jamie McGuire]: Hi, Mark! I was drowning in query letter hell and received my first round of rejection letters for Providence. I didn’t try to get a publishing deal because I couldn’t get past the real gatekeepers back then—agents. I’m impatient, and waiting for someone else to tell me I was ready to publish just didn’t sit well with me. Author J.R. Rain introduced me to ebooks and self-publishing and told me where to find more information. Internet research led me to Smashwords. The moment I learned about self-publishing, I knew it was the right path for me.

[Mark Coker]: Tell me about your initial reaction when sales for Beautiful Disaster started taking off in 2011. I’d imagine it was a life-changing surprise.

shows a butterfly held inside a glass jar
[Jamie McGuire]: Beautiful Disaster sold less than a hundred books the first month it was available. I was a single mom then, and I just told my children they would have to use their backpacks from the previous year because we barely had money to buy school supplies. The second month, it sold more than 30,000 copies. It wasn’t just a life-changing surprise. It was life-changing money. I lost sleep over how much to put into college savings and which bills to pay off because I thought it would never happen again, but my sales only continued to grow. Almost a year later, author Jessica Park called to congratulate me on making The New York Times bestseller list. I hadn’t even known to look at the rankings because I didn’t think it was possible for a self-published author to hit a bestseller list.

[Mark Coker]: Like many successful indies, you became a hybrid author when Atria acquired the rights to Beautiful Disaster and its follow-on, Walking Disaster. What factors did you consider when weighing options?

[Jamie McGuire]: It wasn’t an easy decision, but I was in a good position to negotiate. Beautiful Disaster had been out for over a year at that point. It had already made The New York Times, and I knew its earning potential. I remember weighing what Atria could do for me that I couldn’t do for myself—at the time, that was putting books on shelves—and what value I placed on handing over my most successful manuscript to a publisher forever.

[Mark Coker]: From our prior conversations, I recall your experience with traditional publishing was generally positive. For other successful Smashwords authors considering the potential pros and cons of selling their rights to a large New York publisher, can you comment on your experience with Atria? 

[Jamie McGuire]: The industry is so different [today] from what it was just two years ago. I was lucky that I knew exactly what income Beautiful Disaster was capable of producing, so it was easier to negotiate an advance. Authors are getting picked up by publishers early on, so they might not have that luxury. I’ve done both, and I have no regrets.

I felt like a partner at Atria. I learned a lot more about how publishing and marketing work, about making deadlines, and how to compromise. I gained a broader readership from those who saw my titles on the shelves at stores. I still worked very hard to market my books and help the various departments (US, Canada, and UK print and audio while also pushing the various retailer promotions) market my books. Instead of working for myself, I had an entire company behind me, but they were also relying on me, and that is an incredible motivator. My favorite moments with Atria will always be the indie tours they put together. Atria’s publicity and marketing departments put so much effort into making large signings—sometimes twice a day—run seamlessly, and it showed.

If an author has a chance to sign with a publisher for a fair price, it’s a great learning opportunity. For some, it’s also validation. How else can you know which avenue you prefer? It’s a fair assumption though that successful self-published authors are happily autonomous. Authors facing the question of whether to sign or not sign with a publisher should take a moment to evaluate where on the personality spectrum they fall and if they are truly comfortable with handing over the reins. If you sign up to be a partner and show up behaving like the boss, it won’t be a positive experience for either side.

[Mark Coker]: Congrats on hitting The New York Times and USA Today bestseller lists with your release of Beautiful Redemption last month! Given your track record as an international bestseller, I imagine publishers would have fallen over each other to acquire this.  Yet you decided to self-publish it. Why?

[Jamie McGuire]: Thank you so much! It was really important to me to see this particular title do well. Hitting the USA Today bestseller list with Happenstance, my first self-published work after signing with a publisher, and then again with Beautiful Redemption was an incredible validation.

As with all big decisions, there was no single reason. The deciding factor though was realizing that I had signed foreign book deals for five to seven years on average, and my domestic deals were indefinite.  That made sense before ebooks, but because the overhead for digital books is negligible, publishers can make them available indefinitely. Before, authors might have once been able to see rights returned to find new ways to revive their backlists, but now, signing is permanent. Going forward, I knew I could potentially make more money holding on to my digital rights because ebooks are forever. Writing is an art form. Publishing is a business. Successful authors must be good at both.

Another point I took into consideration was seeing a shift in print sales across the board. Paperbacks weren’t moving like they had before, and I wasn’t seeing my books on shelves, even during a release week. My original reason for signing with a publisher didn't make as much sense anymore, but Atria Books was family. It was one of the toughest decisions I've made thus far.

[MC]: Even though you had a positive experience working with a traditional publisher, you decided to reorient your publishing strategy going forward by returning to self-publishing. What drew you back to self-publishing?

[JM]: Going back to the Smashwords dashboard and changing the description, cover, and prices of my Providence series, I recalled how much I loved having that kind of control. I’d forgotten what it was like to release an excerpt or teaser without needing permission or to have the freedom to choose and change my own price point based on what was fair to my readers, not the booksellers.

Although nothing about self-publishing is easy or simple, I am the captain of my own ship. Whether a title sinks or sails is on me. I am the sole steward of my failures and victories—and there will be both. Not every writer is comfortable with that responsibility. Not every writer prefers it. Writing and then packaging my own manuscript is less stressful for me, and I’ve found my creativity thrives in that environment. 

[MC]: What advice do you have for traditionally published authors considering dipping their feet into the indie waters? Can you arm them with some realistic expectations? Is self publishing easier or more difficult than a traditionally published author might think?

[JM]: I chat often with traditionally published authors about going indie. Self-publishing was once a dirty word, but because we’ve seen so much success and streamlining of the process, making it  easier than ever, being indie is a positive label, and in many cases, it’s preferable. Self-publishing really boils down to independence, and that is exceptionally appealing to an author who knows the ropes and is considering taking a new direction that their publisher might not be excited about.

Most traditionally published authors have this idea that self-publishing is complicated when it’s really very simple, even more so for an established author. It can be as easy as asking a colleague for recommendations for freelancers for editing, formatting, and cover design and creating an account with the main platforms. With a description, genre choice, author bio, you can click publish, and your novel is live. Writing is the hard part—okay, that’s a lie. We all know editing is the worst.

I think the hardest concept about self-publishing is that it might feel permanent. Once traditional authors release a self-published book, they might feel they’re no longer welcome in the world of the Big Five. The beauty about being a hybrid author is, while not every book is right for a publisher, there is a potential audience for everything you’ve written.

[MC]: You’ve got an ambitious publishing schedule planned with five new indie releases for 2015, five in 2016, and four in 2017. Can you talk about your process, discipline and time management to produce at such a level while still balancing a busy family life?

[JM]: After I put my children to bed, I write until it’s time to wake them up for school. I play with the baby for a couple of hours, and then I sleep until the older children get home from school. We talk about their day, and the husband and I catch up on daily items. We have dinner and bath time, and then it starts all over again. My family is patient and very supportive. They know we’re enjoying the fruits of my dream job, and if that means Mom is in her pajamas when a friend pops over after school, that is a small sacrifice to make.

[MC]: Although you have the freedom to upload your books direct to several retailers, you distribute almost everywhere, except for Amazon, via Smashwords. How do you see Smashwords fitting into your publishing strategy?

[JM]:  There are many digital retailers, and although streamlined, uploading to each one is a process. Smashwords saves me valuable time because it manages multiple platforms with a one-time input of the metadata and a single upload. I watch as each format is converted, and then it’s done. Now, there is a preorder option as well. Keeping track of sales from the centralized dashboard is also a huge timesaver.

The most important factor for me turning to Smashwords as opposed to other distribution sites is the personal investment the Smashwords staff has shown me throughout my writing career. As a debut author and now as a hybrid author, Smashwords has been consistently respectful and eager to watch my success grow.

[MC] Thanks, Jamie!

Connect with Jamie McGuire:
Jamie McGuire at Smashwords
Jamie McGuire official Website
Jamie McGuire on Facebook
Jamie McGuire on Twitter


Charles Harvey said...

Congrats to Jamie. It's stories like this that should help us all say "I can do it." even in a different genre. Thanks Mark also.

Inkstain said...

Hearty congratulations to such a talented, hardworking lady. Again, it's romance where the successes seem to shine on Smashwords. Oh, that Smashwords would give us the category International Mystery and Crime after years of polite requests and improve discoverabilityfor other genres!

Maria said...

Great story and great interview. Thanks for sharing!

Tracy Ellen said...

What a great, uplifting post for authors everywhere. Kudos to Jamie and Mark!

Julie Musil said...

Wow, what a story! I think it's wise for authors to remain open to different publishing options. Traditional, indie, no longer matters!

ckbooksblog said...

A very helpful post, as usual. Thanks Mark. I'll definitely share with my blog followers - who are authors!
I too prefer the independence and control you get from indie publishing, but it's not for everyone.

Jill James said...

What a great interview! I love the idea of staying open to all ideas. It is a great time to be a writer. said...

I love this! It's book positive on both sides. Of course I'm partial to Smashwords too!

Kevin Waldroup said...

I love that this author Had success with Self Publishing. But most self publish author don't have success. With it. What should they do? I will like to think your Mark Coker start smashWord. So I can start my own business call blaster books.

janspringerauthor said...

Great story! Congratulations Jamie on your success! :-)



Koushambi Dixit said...

It is stories like these which keeps the morale of people like me, up! Jamie is an excellent writer, as we all know.

Thank you Mark for such a wonderful interview. Smashwords is indeed, a god gift for the pioneer's like us.

Kimaya Mathew

Verna Clay said...

Wonderful and informative interview! May all of your books be best sellers. You are an inspiration. Thank you for sharing.