Wednesday, April 15, 2009

Why Book Publishing is Like Venture Capital


My roots are in Silicon Valley. For most of the last three decades, Silicon Valley was the world's hotbed for startup innovation. Our advantage over the rest of the world was our unique ecosystem of talent and funding, and a culture that celebrated creative risk taking, creative destruction, knowledge sharing and yes, even failure.

In Silicon Valley, our heroes are the risk-takers, those who put their skin on the line to pursue a dream of changing the world. For much of these last 30 years, venture capital provided the dreamy entrepreneurs with the money, counsel and connections to make their dreams a reality. Earlier this decade, the Silicon Valley gravy train fell off the tracks.

Non-stop success can breed complacency and arrogance. Many in Silicon Valley thought we possessed the secret sauce to building great tech companies. Actually, we did help invent and improve the secret sauce, but like secrets that shouldn’t be kept, the recipe spread around the world and was improved upon, so that today, promising tech companies sprout in every corner of the globe without our assistance. Silicon Valley has eaten its share of humble pie lately, and that’s a good thing for the future of our industry.

For many Silicon Valley entrepreneurs, venture capital was the oxygen that breathed life into what might have otherwise remained an idea scribbled on a napkin. After all, startup creation is expensive. In exchange for the capital, the entrepreneur usually gave the VC anywhere from 20 to 60 percent of their company, and with that ownership they also gave up some control.

VCs, while usually super-intelligent people, are fallible like the rest of us. They have a recurring habit of getting caught up in the greed and feeding frenzy that occurs when a startup in a hot new category hits pay dirt with an IPO. Like drunken lemmings waving fists of cash, they compete against one another to fund similar startups in the same category. The ensuing competition sparks bidding wars that inflate the valuations of the companies and lead to a glut of cookie-cutter startups in the same category. Other entrepreneurs, spellbound by the razzle dazzle of the big dollars, rush to modify their startups to fit the same mold so they too can get funded. Inevitably, consolidation comes because the market can’t support so many clones.

Many entrepreneurs who’ve sold their souls to a VC view VCs with equal parts admiration and contempt. Key positives: VCs offer access to capital, advisors and connections that can maximize their odds of getting their company out there. Key negatives: The VCs make promises they often can’t keep (such as “spend our money quickly, we’ll be here to give you more when you need it”); their allegiance is fleeting (VCs are legend for losing interest at the first signs of hardship); and their interests aren’t necessarily aligned with those of the entrepreneur.

This last two points are the most critical. A VC’s allegiance is to their investors first and foremost, not the entrepreneur or the entrepreneur’s company. At times these interests are aligned, but more often than not they diverge.

VCs play a numbers game. They understand that out of every ten companies they fund, six or seven will be outright failures, maybe two will be “base hits” or “doubles,” and then maybe one will be a home run. The one home run, like the next Cisco, Netscape, Google or what have you, makes up for the other nine duds.

This desire to hit a home run will often cause a VC to manage their portfolio contrary to the best interests of the entrepreneur or their company. In other words, if you are one of the three most promising companies in a batch of ten, the VC may encourage (or force) you to take big risks and swing for the home run, even when a base hit or double is a smarter move. By forcing companies to take inappropriate risks, they do create the occasional home run, but they create many more failures along the way.

One of the reasons a thousand Silicon Valleys have sprouted up around the globe is that it no longer takes the same amount of funding to create a startup. The tools to build the company are essentially free now. With low cost or free open source software, and limitless free access to knowledge (Wikipedia and Google) and relationships (social networks) acting as equalizers, more and more entrepreneurs are turning their backs on the VCs. Some will utilize angels instead. Angels are service providers or fellow entrepreneurs who have experience in the same field, and who contribute much of the same value as a VC without exacting the same quantity of flesh.

Some of these entrepreneurs grow their business to profitability and then have the option, but not the necessity, to partner with a VC. Once an entrepreneur has proven the success of their business (i.e. they’ve eliminated much of the risk), they can either forego venture funding altogether, or they can bring on the VC under more favorable terms.

Fun with Words
So now, my dear reader, if you haven’t already come to your own conclusions about why publishing is like venture capital, I encourage you to perform this fun word play exercise. Enjoy!

Instructions: Copy and paste this post into a word processor, do the following search and replace ("CTRL-H" in Microsoft Word) in the following order, and then re-read your creation:
replace “entrepreneurs” with “authors”
replace “entrepreneur” with “author”
replace “tech companies” and “companies” with “authors”
replace “startups” with “books”
replace “startup” and “company” with “book”
replace “VC” with “publisher”
replace “venture capital” with “publishing”
replace “funded” with “published”
replace “an IPO” with “a bestseller”
replace “service providers” with “experienced publishing professionals”
replace “business” with “writing career”
replace “open source software” with publishing tools like Smashwords”
replace “venture funding” with “a commercial publisher”
replace “Cisco, Netscape, Google” with “Breaking Dawn, Eragon, Da Vinci Code”
replace “Silicon Valley” with “New York.”

In my next post, I’ll share what I think all the above means for the future of publishing and indie authorship.

Saturday, April 11, 2009

Saturday with the Bay Area Independent Publishers Assocation

I was the guest speaker today at the Bay Area Independent Publishers Association monthly meeting in San Rafael, CA. The topic was ebooks.

It was a smart crowd of publishers, many of whom have decades of experience in all matters of publishing. They asked great questions and it was fun to see such enthusiasm for the publishing opportunities presented by ebooks.

We had an interesting conversation about how books are ultimately vessels of cultural expression, and how digitally distributed books can cause cultures to collide unexpectedly when one culture's norm is another culture's freak show. I won't mention the exact Smashwords book that sparked this discussion that left some of us squirming uncomfortably, though I'm sure enterprising minds might figure it out on their own.

I brought a PowerPoint presentation, but alas, we couldn't get my ThinkPad to communicate with the projector. So there I was, holding my ThinkPad in the air so the audience could view the market data graphs.

For those who'd like to view the PowerPoint presentation in its original unadulterated form, click here to access it at Slideshare.

Tuesday, April 7, 2009

The Twitterization of Santos Dumont Número 8


Claudio Soares, a Brazilian author and literary blogger, has launched an intriguing multimedia online publishing experiment involving Twitter, CommentPress, videos, music and ultimately, Smashwords.

A couple years back, Soares published his novel, Santos Dumont Número 8. The story revolves around an aircraft inventor who numbers each of his inventions with "Santos-Dumont número 1" through "Santos-Dumont número 22." Mysteriously, for some superstitious reason, the inventor refuses to use the number 8.

The book follows eight main characters, seven of whom are intent upon unlocking the truth behind the mystery, and one of whom, I assume, is intent on keeping the reason a secret.

Soares has broken the novel into pieces, and is serializing it from the unique perspectives of each of the characters, each of whom has their own Twitter account. In an interesting twist, the characters will interact with their Twitter followers. This has the potential to create an immersive experience, not just for the community of readers that congregates around the book and its characters as the story unfolds, but for the author as well.

At the same time, Soares is serializing the the novel in its entirety from http://www.twiter.com/sd8. Readers can view the twitterstreams of all characters simultaneously at Crowdstatus, an online app that allows you to aggregate the Twitterstreams of multiple people.

There's a bookish twist to the novel, because it's also a book about books and readers. The narrator of the story is reading from a book. As Soares explained to me, "The main character, Abayomi, reads and it seems as if the story he reads is really happening." Soares says in writing the book, he found inspiration from by some ideas of the Argentine writer, Jorge Luis Borges, who once said words to the effect that, "the reading of a book makes us experience parallel worlds, which often, superstitiously, invade our reality."

Does Soares believe his experiment presages the future of reading? Not at all. He recognizes Twitter has numerous flaws in terms of its ability to convey a story. Twitterstreams, for example, are like ongoing conversations, and the participants pop in and out of them as if pedestrians passing in the street, so it's difficult to follow a narrative. People also tend to read Twitterstreams in reverse chronological order, which is also not terribly conducive to an immersive reading experience. And finally, for those who want to follow a story from start to beginning, Twitter doesn't make it easy to locate the start of a stream, or follow complex conversations that occur within the stream.

According to Soares, discovering the inherent limitations of these social reading tools is part of his experiment. He plans to document his experiences on his blog, and he'll publish the complete Twitterized version of the novel on Smashwords after the completion of the experiment.

The book is written in Brazilian Portuguese, though you don't need to understand the language to appreciate the experiment. For additional details on the experiment, check out this imprecise English translation of the project description, visit his blog at http://www.pontolit.com/br, view an online presentation of the project at http://prezi.com/25890/view/#104, or follow his personal Twitterstream at twitter.com/pontolit

No matter how you look at it, we've come a long way since papyrus scrolls, stone tablets and Gutenberg.

Friday, April 3, 2009

Have Ebooks Already Gone Mainstream?

Alright folks. Turn your clocks forward. If you're waiting for ebooks to go mainstream, it may have happened already.

The IDPF reported today in an email to members (see below for snippets of the email) that wholesale ebook sales for January 2009, as reported by the American Association of Publishers, jumped 173 percent over the same period one year ago to $8.8 million. If you annualize that over 12 months, as I did at left, it means wholesale ebook sales are on track to surpass $100 million in 2009.

I'll give you a minute to lift yourself up off the floor, because I'm not done yet.

As I reported here in my previous analysis in January, the numbers are even more interesting when you dig beneath the surface. The rate of growth is accelerating. We saw some signs of this in the final months of 2008, but with January, the numbers shot through the roof.

The chart at left examines the quarterly sequential revenue growth over the last two years, and by sequential I mean Q2 to Q3, Q3 to Q4, etc. This provides a measure of how one quarter relates to the quarter immediately preceding it.

When you see sequential growth accelerating, something interesting is happening, especially when the growth is accelerating off of an ever-increasing base.

For Q1 2009, I took the $8.8 million for January and assumed February and March would be the same. Based on what appears to be happening, I'm probably overly conservative. Still, the number shows an estimated 57 percent sequential increase for Q1 2009 over Q4 2008. In other words, 2009 is going to be a break out year for ebooks.

Next, I analyzed what the numbers would look like if the sequential quarterly growth rate slows to 25 percent per quarter for the rest of 2009, again assuming January 2009 is representative of where 2009 is headed (of course, there's a chance January was a wild fluke, in which case all my estimates are worth the price you paid to read them). With 25 percent quarterly sequential growth, wholesale US ebook sales will be over $150 million. And unlike paper books, these aren't books that are shipped and counted as sold before they've actually been sold through to consumers. This is actually sell-through (someone correct me if I'm wrong). If you further assume, as the IDPF notes in their email below, that retail sales are about twice wholesale sales (because the retailer marks up the price paid to the publisher), retail sales could reach $300 million for 2009.

The email from the IDPF:

Dear IDPF Members,

eBook sales statistics for January 2009 have been released from the Association of American Publishers (AAP) who collects these statistics in conjunction with the IDPF.

Trade eBook sales were $8,800,000 for January, a very significant 173.6% increase over January 2008.
Just a reminder these are wholesale revenues reported from 13 participating Trade Publishers.

Please keep in mind the following:

  • This data represents United States revenues only
  • This data represents only trade eBook sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.
  • This data represents only data submitted from approx. 12 to 15 trade publishers
  • This data does not include library, educational or professional electronic sales
  • The numbers reflect the wholesale revenues of publishers
  • The definition used for reporting electronic book sales is "All books delivered electronically over the Internet OR to hand-held reading devices"
  • The IDPF and AAP began collecting data together starting in Q1 2006

You can examine the IDPF data for yourself at http://www.idpf.org/doc_library/industrystats.htm.

So what do you think, have ebooks gone mainstream? I think for authors and publishers who release in e-, ebooks have gone mainstream. Amazon reported in February that for books they sell in both e- and p-, they're deriving 10 percent of sales from e-. That's huge. It means if you offer your books in e-, readers will come. I've seen other reports of similarly large percentages from progressive publishers such as O'Reilly who are also reaping big sales increases on the e- side.

If you're an author or publisher, and your books aren't already listed on Smashwords, why not? Our 85 percent net to the author/publisher beats Amazon by a wide margin. Just sayin'.

Wednesday, April 1, 2009

(April Fools) J.K. Rowling Publishes Harry Potter Ebooks at Smashwords

Big news today at Smashwords, almost too good to be true.

J.K. Rowling, one of the best selling authors of all time, is well known for her previous reluctance to release the Harry Potter series in ebook form.

Today, that reluctance fell by the wayside when Ms. Rowling learned first hand how easy it is to publish a DRM-free, multi-format ebook at Smashwords.

Here's a snippet of our press release, issued April 1:
Los Gatos, Calif., April 1, 2009 -- In a move likely to send shock waves through the book publishing industry, author J.K. Rowling today published all seven Harry Potter titles as multi-format ebooks with the ebook self-publishing service Smashwords.

“Publishing with Smashwords was incredibly easy, and you don’t need to study at Hogwarts to master its magic,” said J.K. Rowling. “With a few waves of my mouse - my Harry Potter books instantly materialized online in multiple ebook formats, ready for immediate sampling and sale.”

The news came as a pleasant surprise to some industry watchers. “Until today, J.K. Rowling refused to allow her books to be published in ebook form,” said Hobson Gobnobbler, editor of the popular ebook industry blog, DigitalBookNews.com. “This is big news for Rowling fans everywhere, and it’s especially significant she’s making the ebooks available without copy protection. It means she trusts her customers to not pirate her books.”

According to Neil Blair, Rowling’s lawyer, the decision to publish with Smashwords was a simple one. “Smashwords offers an 85 percent net royalty on all ebook sales, much higher than we could negotiate with any of the commercial publishers, and infinitely higher than the nothing we’re getting from all the ebook pirating sites.”
Read the rest of the April 1 press release in the Smashwords Press Room

Monday, March 30, 2009

Why Multi-Format Ebooks Matter

Ebook formats are a double-edged sword. If you start rambling off their mysterious acronyms, the eyes of most authors and book readers glaze over.

However, different formats are required to support all the different e-reading devices and reading methods.

No wonder it's confusing. Imagine the Betamax/VHS format war in the '70s, or more recently the Blu-ray vs. HD DVD battle, but quintuple the confusion and you've got the ebook format wars of today.

Adobe would prefer you read your ebooks in PDF, which is their technology; Amazon wants you to read in their DRM-encrypted version of Mobipocket (bad bad!), which is their technology; and then other companies and organizations are fighting to establish their own standards.

We shouldn't require a computer science degree to make sense of ebook formats, and we shouldn't have to worry if the book we buy today will be readable in the future when the formatting winds inevitably shift.

Instead, we should just be able to purchase a book and know the book is readable on any device for all time, even when we switch e-reading devices in the future. This is how we publish and sell books at Smashwords. With one price, you get access to the book in up to nine different formats, seven of which are downloadable. As we add additional formats, these will also become retroactively available for previous purchases.

The other day, in response to a question posed to me in an interview by Maria Schneider over at Editor Unleashed, we crunched some numbers to determine which ebook formats are most popular with our readers. We looked at a sample of over 50,000 Smashwords downloads during the first three months of this year. The results surprised us. As you can see in the handy pie chart above, although the open industry ebook format EPUB is most popular with our customers, no single format dominates all others.

For authors and publishers of books, the message is clear. If over the last decade you were brainwashed (as many of us were) to believe that ebook = PDF file, and you only offer your book in that single format today, you're potentially excluding the 81 percent of readers who'd prefer to read in a different format.

And if you're a publisher and you only publish in Amazon's Mobipocket format, well, you get the picture. Customers want multi-format books, because no single format addresses all reading scenarios.

For those of you interested in a primer introduction to the different formats, below is a summary of the formats offered by Smashwords, borrowed from our Smashwords Style Guide:
  1. EPUB - This is is arguably the most important format today. Epub, managed by the Independent Digital Publishing Forum (IDPF), is an open industry ebook format and it's gaining increased support. If your book is available in epub, it can be read on some of the most popular ebook readers and ebook reading software applications (Like Stanza on the iPhone).
  2. PDF - Stands for Portable Document Format. PDF is a file format readable by many devices, including handheld e-readers, PDAs, and computers. A good format if your book contains complex formatting, layout, charts, images or indexes with page numbers. PDF is also a good option for readers who may want to print out their book on their home computers. On the negative side, PDF is a horribly inflexible format. Readers can’t easily change the font size or style to match their preferences, the text isn’t easily reflowable, and the reader is forced to read page by page.
  3. TXT - Plain Text. Plain text is the most widely supported file format, working on nearly all readers and devices. It lacks formatting, but will work anywhere. For obvious reasons, a plain text file cannot include images.
  4. MOBI (Kindle) - Mobipocket is used by the Amazon Kindle. Mobipocket is supported on Windows PCs and on the ereading apps used by many handheld devices. The Smashwords version of MOBI is not burdened by DRM, whereas the version sold by Amazon is. Amazon has received much criticism in the the industry for insisting publishers must supply DRM-protected books for the Kindle.
  5. RTF - Rich Text Format, or RTF, is a cross-platform document format supported by many word processors and devices.
  6. LRF - This is the standard format for the Sony Reader, an ebook reading device.
  7. PDB (Palm Doc) - PalmDoc is a format primarily used on Palm Pilot devices, but software readers are available for PalmOS, Symbian OS, Windows Mobile Pocket PC/Smartphone, desktop Windows, and Macintosh.
As a final note, I should add that our data for the most popular formats does not include formats we don't publish, and we also don't examine how the formats are used on which devices, or to what extent our customers consume multiple formats simultaneously. They may, for example, start the book in one format on one device but finish the book in another format on a different device.

Sunday, March 22, 2009

Interview with Shelley Lieber, The Wordy Woman

The other week, publishing industry veteran Shelley Lieber, the subject of today's Smashwords interview, posted a thought-provoking comment in response to my interview with author Norman Savage.

She expressed concern Norman wasn't pricing his book high enough given the quality of his novel. Her comment sparked an email thread between Shelley and myself, which led to a phone conversation, which led to today's interview.

Shelley is the author of 4Ps to Publishing Success, now available at Smashwords, a book that educates authors about the art of writing and business of publishing.

In our exclusive interview, Lieber hints at a coming renaissance in self-publishing as authors and publishers alike begin to shed previously held misconceptions about the quality and potential of self-published books. As Lieber notes, the secrets to writing a great book remain the same, but the path to publishing and marketing a book are forever changed thanks to new publishing tools.


[Mark Coker] - Your experience in the publishing industry goes back 30 years, both as an author and as a book editor at Holt, Rinehart & Winston, Macmillan and McGraw-Hill. How has the industry changed in this time, and how have these changes impacted authors?

[Shelley Lieber] - The industry has probably changed more in the past two years than it has in the previous 50 to 75 years. Of all the creative industries, publishing is the most conservative and slowest to change. As technology advanced and became more readily available and affordable, individual artists in every creative field began to take on more responsibility for all areas of their craft. Authors were no exception; however, at first authors did not get the favorable response that film artists or musicians got from their respective industries or from the general public.

Everyone is probably familiar with the term “vanity press” and the accompanying insinuation that if one couldn’t get a traditional publisher’s stamp of approval, the work was unworthy so it had to be self-published. With the advent of print on demand (POD) printing and the easy accessibility of digital publishing in the form of ebooks on the Internet and now on ereaders such as Kindle, iPhone and more, everything has changed.

Faced with the prospect of spending years trying to get an agent, who then may take yet another year or more trying to find a publisher, who may take another 18 months to produce the book, which may not earn back the advance, ambitious authors looked for other avenues—and found them. People are publishing their own work, and getting their message out to their audiences using the new methods because it’s faster, easier and more effective than the traditional way.

A loose translation of Victor Hugo’s famous quote is, “An invasion of ideas cannot be resisted.” And while the majority of the old school publishing community dug in its heels and refused to budge, the rest of the world began to incorporate those new ideas. What we are witnessing in publishing today is the result of “an idea whose time has come.” The budget cutbacks, acquisitions freeze, restructuring and layoffs rampant in the publishing may have been hastened by the current economic situation, but were not caused by the recession. The old system wasn’t working, and the recession became a convenient label or excuse to explain it. Or, perhaps it was the straw that broke the camel’s back.

Either way, the changes are good for authors. I believe this is the beginning of a new era in publishing. In January of this year I declared 2009 as “The Year of The Author,” because there are more opportunities for publication today than ever before and it’s going to get even better.

[Mark Coker] - In our phone chat, you mentioned that just a couple years ago, you might not have recommended self-publishing to authors, yet now you do. What changed your opinion?

[Shelley Lieber] - I think what I said was that I would not have recommend self-publishing with the specific intention of attracting a traditional publisher and contract, because back then, self-publishing served more as a mark against you than for you, unless you had sold thousands of books. Today is a whole new market, however. Two things are working for the self-published author: one, is that there’s much more help available to make sure you put out a good book and the quality of self-publishing as a whole is rising. Second, with the limitations acquisition editors are facing—smaller budgets, celebrity authors not being guaranteed successes and memoir writers turning out to be liars and frauds—a “safe” bet is the self-published author who has sold 5,000 to 10,000 books on her own. Suddenly agents and editors are trolling the Internet in search of these self-published authors. Ironically, now successful indie authors are finding themselves being approached by the very publishers wouldn’t even return the SASE two years ago.

[Mark Coker] - In your view, what's driving the rapid growth in self-publishing?

[Shelley Lieber] - More than anything else, technology is driving the rapid growth. People are doing it themselves because they can. It’s empowering to have artistic control over your work. And serious writers are taking the steps to do it in a professional manner. The stigma of “vanity” press is diminishing because the product is improving. Yes, there’s still tons of bad stuff being put out. But that will change. The cream always rises to the top. The poorly executed projects won’t sell and the fun of doing it won’t sustain. But, the books put out by authors who took the time and money to do it right will sell, make money and make a difference.

Plus, right now the DIY trend is huge. More and more, the focus is on favoring the little guy (or gal) making it, and it’s especially appealing to the public when it’s done in the face of the big, mean corporate machine. People are really tired of the demands and restrictions of bureaucracy and ever more ready to root for the underdog who triumphs in the face of obstacles. It’s sooo American dream. And if a book is good, it’s good. Most people don’t give a hoot who the publisher is if they like the book. The snobbery associated with traditional publishing is much less appealing and powerful than it was before.

[Mark Coker] - In the 4Ps to Publishing Success, you argue that authors need to treat their writing as a business. What do you mean by this?

[Shelley Lieber] - I encourage everyone to write; it’s a wonderful form of self-expression and helps individuals explore and examine their inner selves. Writing is a passion, a soul-driven activity. However, publishing is a business, and successful (VIP) authors know the difference. For some reason, perhaps because there’s no heavy machinery involved, people think all they need is a computer and printer and that makes them an author and publisher. Yet, these same people wouldn’t enter any other business on a whim. They would take classes, work in the field and perhaps seek the services of a coach or mentor. It must be the same for publishing.

The truth is that most mistakes first-time authors make are the result of one BIG error: not getting educated about the publishing process. So many people jump right in without knowing what they are doing. The result is they spend way too much time and money (or too little, thinking they can do it all themselves), and end up with inferior products because they didn’t know enough to make informed decisions.

I’m working with an author right now who came to me for marketing help just before she was going to press with her book. I asked her to wait until I saw her final file before going ahead with the printing. This is what I saw in her proof copy: an inferior photograph and uninspired graphic presentation on the front cover with poorly crafted back cover copy. The inside the pages were not designed well, either. The pagination was incorrect, and the title and copyright pages were not formatted correctly. The layout was amateurish. The header style changed from page to page, the paragraph indents were too wide and the inside margin was too narrow. The page layouts were dull without use of any graphic features, and it needed a good copyedit for style consistency and language use. That was on the first thumb-through.

Once I spot read a few chapters, I saw the book was a well-written, interesting and compelling read on a topic that would have broad appeal in the marketplace. But if she had gone ahead with that original file, she never would have garnered any attention or positive response because everything about it said unprofessional presentation. Even if you don’t have my professional eye, you would know just by looking at it that it was self-published.

I titled my book the 4Ps to Publishing Success because publishing is a four-part process: plan, produce, publish and promote. There is a right way and a wrong way. Just because you are self-publishing doesn’t mean you want to throw out all the conventional wisdom of how to do it. Education is the key. You don’t necessarily need to become a publishing professional to put out a good book on your own. You have to know enough, though, to know how to hire the right people to provide the right services without getting ripped off.

[Mark Coker] - In your comment on Norman's interview, you wrote, "Writers do a disservice to the craft (and other writers) when they give away their work." Do you think authors are too quick to discount the value of their works, and too quick to embrace FREE as a marketing tool? And if so, how do you recommend authors compete against the growing number of free and low-cost alternatives to their books?

[Shelley Lieber] - I absolutely think that authors are too ready to give away their work. In the magazine industry, it’s not uncommon for publishers pay writers in copies of the magazine or as little a one or two cents per word. New writers are so eager to get their name in print, they often will give away their work. However, when writers undervalue their own work, it sends a message out that writing is not valuable. Typically, writers are underpaid for the amount of time and effort they put out, especially compared to other services such as design, illustration and photography—and that’s across all industries: publishing, advertising, public relations, etc.

This is not to be confused with writing free articles for ezine directories as a marketing strategy. Writers can employ “free” as a method that will serve to promote themselves and their work. For example, it makes sense to me to give away a chapter of a book via a free download on Smashwords. Or, offering a lower-cost ebook version of a book may lead to the reader purchasing the print version later on. Authors need to be creative using their writing talents: blogs, commenting on other people’s blogs, press releases, letters to the editor, etc are all ways to get make your name visible to the public and offer an opportunity to advertise your website or blog. Authors can give free tele-seminars, offer podcasts, create short videos for YouTube…there’s no end to what you can do for yourself. Create demand for your work, create value…and then you can charge what you’re worth.

[Mark Coker] - Thanks Shelley!

***

Shelley Lieber's 4Ps to Publishing Success at is available as a multi-format ebook at Smashwords for $5.99 by clicking this link: http://www.smashwords.com/books/view/1321

To learn more about Shelley, visit her Smashwords author page or visit her web site at http://wordywoman.com.

For authors interested in Shelley's author mentoring services, check out the VIP Author's Mentorship Program, where she offers a newsletter, weekly group teleconferences, and one-on-one consulting.

Wednesday, March 18, 2009

Letter from a Smashwords Reader


Last night, I wrote a short post about the value of the written word. I often receive emails from authors who thank us for giving them the chance to reach an audience, no matter how small.

Today, I received an email from Monique in Savannah, Georgia, who offered a perspective of what Smashwords means to readers like her. With permission, her email is reprinted below:
Mark,

I am new to the e-book realm and read your company information. My love of good fiction is only overshadowed only by my feeling that a great book is one that shows us some truth about human nature and helps us better understand ourselves and perhaps the motivations and inner realities of those around us. I now realize that I (and all readers) actually have access to characters, imaginings and truths that would otherwise lie dormant on some editors desk.

Thank you for this!

Monique T.
Savannah, GA
Sent via BlackBerry from T-Mobile
What does Smashwords mean to you?


Image courtesy of A Perfect World

Tuesday, March 17, 2009

Smashwords Publishes 34 Million Words

For fun, we added a new word counting ticker to the Smashwords home page. To our pleasant surprise, indie authors now publish over 34 million words at Smashwords.

So I wondered, how do you measure 34 million words? In a silly experiment, I typed 12 point courier text in Word and found it measured 11 words per six inches, or 22 words per foot. Divide 34 million words by 22 and you get 1,545,454 feet of words which equals 292 miles or 471 kilometers.

In the same way authors use word counts as a rough measure of progress, I think word count provides an interesting yardstick of our progress at Smashwords since our launch in May, 2008. We're only getting started. How long until we reach one billion words?

It's important to remember these aren't just words. Smashwords authors have sculpted them to form sentences forming paragraphs forming chapters forming stories forming multi-dimensional self-contained units of words we call books. And they're not just books. These books emerged from the sweat, heartache, joy, passion and life experiences of writers from every corner of the globe.

How many of these words might never have seen the light of day were it not for the wonder of online publishing? How many lifetimes do these words represent? And how many important stories are now preserved for all eternity in digital bits, forever accessible and discoverable?

Words are precious.

Friday, March 6, 2009

Smashwords 'Read an Ebook Week' Promotion Kicks off this Sunday

This Sunday March 8 marks the kick off for Read an Ebook Week, an international online literary event designed to raise awareness about the benefits of ebook reading. Smashwords is one of several sponsors.

During the week-long event, ebook authors around the world will offer their ebooks at deep discounts, or even free, to generate excitement about ebooks.

Participating Smashwords authors will offer their books for free, or for discounts of 25% or 50%. Smashwords authors can enroll by visiting the Read an Ebook Week enrollment page.

Participating authors will benefit from inclusion in a special catalog appearing on the Smashwords home page during the week. The catalog will also be available in the Smashwords bookstore on Stanza, the #1 most downloaded e-reading app for the iPhone and iPod Touch.

Smashwords will also publicize the event in a press release, a member mailing, and in other promotions.

Wednesday, February 18, 2009

Exclusive Interview: Norman Savage, author of Junk Sick: Confessions of an Uncontrolled Diabetic

Just a few short months ago, Greenwich Village author Norman Savage was on the verge of earning a book deal with a large New York publisher for his memoir, Junk Sick: Confessions of an Uncontrolled Diabetic.

Then in October, the market crashed, consumer spending seized, and the publishing industry was suddenly less willing to take risks on unproven authors. The deal disappeared.

It's a story we'll likely see played out over and over again as talented authors learn they no longer have a home in the highest caste of authordom.

Norman Savage is an author who deserves to be published. His storytelling is vivid, raw and unforgettable. In Junk Sick, he chronicles a life of addiction, diabetes and hard living that at age 62 has left him with deteriorating health, the scars of quadruple bypass surgery and four amputated toes.

But Savage doesn't want our sympathy. No, he wants something else.

I'm proud to present an interview with Norman Savage, who last week published Junk Sick on Smashwords. In our interview, Savage spoke openly about a life lived teetering on the edge of euphoria and oblivion.

Warning: This interview contains mature language and subject matter not suitable for children.


[Mark Coker] - Describe your new book, Junk Sick: Confessions of an Uncontrolled Diabetic.

[Norman Savage] - Junk Sick is my attempt to bring all that was fractured in my life--family, diabetes, drug addiction, alcoholism, women, jobs, madness, mayhem, ecstasy and suicide ramblings--into a coherent and readable whole. It tries to explain how and why I married two different conditions--diabetes and addiction--into one unitary structure, me. Both acts--the taking of insulin and the injecting of dope or the drinking of booze--implies intent and desperation, each of them uses a syringe to bridge one world into another and all the substances are short-acting.

[Mark Coker] - How long did it take you to write the book?

[Norman Savage] - About 20 years, though I've been writing most of my life. I began publishing my poetry in little mags and presses in the 1960's. In fact, Susan Graham Mingus, the wife of the late bassist Charles Mingus, first published me and had Andy Warhol take the pictures for the spread. The first draft of Junk Sick was written circa 1985 and then from a kind of cowardice brokered by booze and dope it was shelved. From time to time, I would re-engage and edit it, but not until Thanksgiving of 2007 did I really begin to edit and update it.

[Mark Coker] - When you first contacted me, you had just lost out on a potential book deal for Junk Sick with Farrar, Straus & Giroux. What happened?

[Norman Savage] - In 2007, I was invited to the Thanksgiving dinner of an old friend who I'd met almost thirty years earlier at a bar where I worked. I'd always declined previous invitations because I'm never really comfortable around most people I don't know and am not much a fan of polite chatter. I never really know what to say. But I'd lived a solo life for a long time now at that point and thought I needed the company and a home-cooked meal. Joanie was, and is, a terrific cook.

It also was a kind of challenge to myself to see if I still had the "chops" to engage the human race in social situations. She, too, had become a bartender in a pretty famous saloon in the West Village and so I thought there'd be other barflies as well, which made it easier to rationalize. As it turned out I met a woman that evening who had been an editor at Doubleday and was most interested in biography and memoir--she helped Brando pen his. I told her that I, too, wrote, and had written a memoir. I'm sure she was being polite by offering to read the first chapter of what I'd written and gave me her email address.

Within a week she contacted me and was very enthusiastic about what she'd read. She wanted to read the entire work and thought that three agents who she knew would also be interested. After reading the work she called with encouraging news. She thought that Cynthia Cannell, a very prominent literary agent, once a VP at Janklow Nesbitt and now owner of her own boutique lit agency would be the person to best represent it.

Right after New Year, Cynthia called me. She, too, thought the work terrific and wanted to meet. After meeting, she suggested I edit three sections which she would send to senior editors she knew. Sometime in March one of those editors at FS&G called and said she'd be interested provided I was better able to "marry" the diabetes with addiction. This to me was wonderful news. It gave me an opportunity to go back into the work, update it, and use the cutting edge of "new" psychological advances in making sense of what I and every other addict and diabetic experiences on various levels.

I returned the newer version back to her late July, early August. She read it and liked it. She told Cynthia that she was giving it to another senior editor and should he like it as well she was moving it up to the marketing and sales division.

Then we didn't hear. And didn't hear. I felt in my bones there was something wrong. That "something" began to become clearer as the economy began to unravel. At the end of October she called Cynthia to tell her that FS&G was not going to go ahead with new writers and unknown material. A few weeks after that, Cynthia learned that she was let go after many years of service. Cynthia suggested that I keep working on my new novel and then she'd revisit the "scene" with my work after the new year. But that didn't sit well with me. I began to look for alternatives.

[Mark Coker] - What led you to Smashwords?

[Norman Savage] - Serendipity. I was researching how to serialize my memoir and/or novels online when I came across a forum where some person spoke about your site as a publishing tool. Curious, I took a look and liked what you had to say about it. I didn't decide to actually publish there until I fooled around--for a couple of days--with my own blog. Deciding that a blog was not the right way for me to go in getting an entire serialized on it, I then contacted you. I've never had much faith in the publishing industry, or industries in general. Their existence is by and large for one purpose: to make money. How that's done is usually dictated by what they think the marketplace is, or what they can manipulate the marketplace to be. And that's usually the lowest common denominator.

We've all heard stories of some of our finest artists never seeing the light of day--in their lifetime--because the powers that be didn't believe that their audience was either ready or could appreciate the work of these people. At one time, and not that long ago, if a senior editor at a publishing house thought well of your work they could (though it still could be a fight), get it published. Some of the best publishers and editors could take risks, and they did.

Now, before a major publisher takes a chance on a "new" voice, they have to run it by the sales and marketing department and they try to see whether or not it will sell 25,000 copies or else they usually won't take a chance on it. They try to crunch numbers, but usually go by the past in making decisions: what used to sell. They can no more discern that than Hollywood can predict what movie we go to see. Everyone plays it "safe." It's like never falling in love because you never want to get out of your own hip pocket. And the proof, as they say, is in the pudding.

We know, of course, that most of the stuff that gets to us is dull, mind-numbing. Whether it's in print, on a canvass, film, or music hall. It's repetitive shit and, for the most part, having nothing whatsoever to do with our lives as we know them. In order to get published you now have to go to and come out of "writing workshops"; actors and directors come out of "film schools" or "acting workshops"; painters out of "A Fine Arts" program, etc. How many writers or actors or painters that are in the public eye today come out of the streets, madhouses, jails? How many were vagabonds, hobos, trapeze artists, merchant seaman, janitors, dockworkers, street sweepers? How many talk a living language?

Thoreau once told a young man who wanted to learn river navigation not to go to college, but to get his ass on a ship. You learn by living. Drink, have a few bad love affairs, drink again (or shoot some dope), get up at 5 a.m. and go to a job you hate, come home to woman you can't stand being with, but can't stand being away from, hit the keys like you're in a heavyweight fight--because you are--and get up the next morning to do it all over again, and do it for many many years. Go on welfare, food stamps, grab on a rope tossed over, think it's going to save you only to find no one on the other end and just go until the living stops. And it will, soon enough.

I know there is good stuff out there that's being overlooked by the mainstream boys who will continue to publish safe shit: diet, gardening, how to, celebrity, and formulaic fiction and non-fiction that fits their idea of what writing is. It rattles their balls and their hearts when something different comes along.

However, there's a problem that you face as well: since this is intended to be the most democratic medium to get stuff up on, how does the reader evaluate all the stuff that floats in this ether world? How much do we have to wade through to get a kernel of what we're looking for? We complain, bitch and moan about critics, but the good ones filter some of the shit and saves us god awful time. Beside, some of the best fights are between critics; sometimes they're better than the "art" itself. Hard to draw the line.

[Mark Coker] - How important is it to you to reach an audience?

[Norman Savage] - All writers/artists want an audience. We're all "talking" to somebody, even if it's to ourselves. Even Emily Dickensen, not the most outgoing of gals, had this one guy who she was hot for. Her poems were directed toward him. In a way it's only to prove that we're not mad and all this breathing and pain was not a waste of time.

[Mark Coker] - What's the connection between diabetes and addiction in Junk Sick?

[Norman Savage] - I wrote Junk Sick after completing a heroin detox and then, faced with no job prospects, but living with a generous woman who loved me and was paying the rent, decided not to let all that I knew about diabetes and addiction, up until that point, go to waste. I knew that there was not a book that tackled the diabetes from an emotional perspective (there's still very little of that today). I did not want it to be a "how to" book or one that just gives a very clinical definition on how to cope with a chronic illness, psychopathology, or a new diet.

Diabetes implies deprivation, sacrifice. I was diagnosed at age 11, and for a kid, coming into and going through puberty, that's a high wire act without a net. I wanted the book to represent the chaos of growing up in a crazed Jewish family in Coney Island, coming down with a disease that no one was equipped to handle or cope with intelligently and, left to my own devices, how I managed to assuage the feeling of being "damaged." I thought that other people, diabetic or not, who try to cope with life's madness, could gain some insight as to what governs them and maybe, in one way or another, get some insight into how they're feeling and acting.

[Mark Coker] - In Junk Sick you write about how music, literature and art served as salves to calm your "crazy fascistic masochistic impulse of creation." What do you mean by that?

[Norman Savage] - It's scientifically and psychologically proven that when a person engages the arts--reading, writing, really listening to music or looking at a painting--our minds secrete a certain amount of endogenous opioids--the bodies natural morphine--to soothe the system. It is not something we're conscious of, but we do feel the effect. Why, we must ask, do we engage with those things if we derive no pleasure from them? We actively seek pleasure in our daily pursuit to avoid pain. Artists are no different, except that in their art, when it's going really well, those same hormones are triggered. Every artist at one time or another got in "the flow" and usually that's what they mean. Eugene O'Neill, that quintessential alcoholic expressed it this way, "Writing is a vacation from life."

But this is where it starts to get fucked-up. You can't be "in the flow" all the time. Shit, sometimes the gods are not good, the words don't come, the paint has no color, the sentences make no sense, the kid is crying, the wife needs to talk, or fuck, the water is stopped up, the landlord is screaming for his rent, the car has a flat, your tooth just broke, your shoelace snapped...

You know that in order to do this shit you need "time" but you never have enough of that--there's too much shit to do. So what do you do? You deny yourself pleasures. You don't do things that normal people do all the time: movies, TV, sex, companionship, food, etc. Now I'm not saying that you become a fucking monk, no, but that you try to give yourself enough time to try and let whatever art you have from whatever word gods sit on high to get through. So the artist is a bit "fascistic."

"Masochism" is, in a way, the flip-side of that: somewhere in your insanity you must enjoy whatever hell you're putting yourself through. There has to be some secondary gains. You do have some kind of hidden agenda that you're not aware of or copping to. And, of course, you do remember those times when the work was going good, even though your life was in the shitter. Those pockets of peace are worth a great deal of madness.

[Mark Coker] - Which authors or artists inspire you?

[Norman Savage] - All writers/artists are inspiring if they're not bullshit artists because even the bad ones you learn from. You know some of them are pretenders, phonies, fakes, frauds, but they give you some courage and anger to do it your way. But the few who've been where you have get you through some hard days and nights and others, especially at the beginning of your writing allow you to be who you never thought you were allowed to be or are. They opened up, dynamited, gone over and around, what was or wasn't there before: Hubert Selby, Jr, Jones/Baraka, Ginsberg, Eliot, Pound, Miller (Henry), Roth (Philip), Pynchon, Pound, Bukowski, Celine, Purdy, Hamsun, Morrison, Marquez, Crews and others, of course, many others. And, then, you got around to what the painters and musicians were doing and saw color and rhythm and tried to marry that, too. It's style, man. You create it; you swing to it. It's yours and yours alone. It can't be copied and it can't be faked. You just know it when you see it, hear it, or read it.

[Mark Coker] - What drives you to write?

[Norman Savage] - Mostly biology. It's not a big thing; it's much like pissing--when your bladder gets full, you just have to empty it because if you don't the whole goddamn system implodes. Toni Morrison said in one of her great novels, "Sula," "if a writer doesn't practice his craft, that craft will eventually turn against him." I don't know if I got the quote exact, but it's close enough. It is very difficult for me not to think a certain way, in a certain style, to a certain music. If I deny that--and I've tried to do it, sometimes for many years--I've usually wound up fucking myself.

I'm sure it's a selfish thing, too, bound up in ego and all manner of forces, some of which I know and others I have no idea about. I suppose, when it comes down to it, it's about "fucking" as well. I was always good with the women, but in the short term. Writing has most of the time satisfied my libidinal urges: striking hard at the keys, blasting letters onto a white sheet of paper, penetrating a canvas or the airwaves. And now, as my body betrays me, writing has not, my mind has not. The gods have certainly been gracious and have given me more than my right share.

[Mark Coker] - You write openly about your various addictions to a laundry list of legal and illegal drugs. Do you regret or treasure these experiences?

[Norman Savage] - "Regret" and "treasure" are two words that are not easily addressed. Each usually contains some of the other. It's like a woman saying she loves you and you are unable to respond, whether you love her or not. It's never that cut and dried. I know that people would like "simple" answers, but for them there will only be hard days and nights.

I "regret" wasting a lot of time tethered to a habit, but then again, I regret wasting a lot of time going into another ridiculous job. Alcohol and drugs opened up ways for me that were unsuspected, and they led me to other things that I wouldn't have come across without altering my normal sense of reality. They helped make sense out of things and provided different ways of seeing and experiencing, not necessarily all good.

But, as I've said earlier, there's a lot to be said for "bad" experiences, too. They are part of the whole, whatever the "whole" is or becomes. They have also fucked-up and altered certain relationships, and given others pain, that never did them or myself any good. But then, again, without them, I might have bitten the bullet before I had a chance to sort some of this out.

When I first started to experiment with drugs, I was lucky enough to be around some people, smarter than me, who used drugs as a tool and they taught me ways to work with various substances. For me, though, they finally became a way for escape, escape from what was really best in myself and, after losing what control I had, I had no way of returning to my previous state.

But, to answer your question, I do treasure many experiences--from making connections with things when alone and thinking, to experiences with others in the most common situations--and regret the dishonesty, to myself and others, that bordered my own particular cowardice and what fueled it.

[Mark Coker] - How is it that you're still alive after struggling with diabetes for 50 years and nearly continuous drug addiction for 45 of those years?

[Norman Savage] - Luck, brother. Never underestimate it. Yes, we work and plan and scheme and pray and think we're on top of our game, but dumb providence makes the difference in a great many respects. And fear, don't forget down home gut-wrenching fear; that will get your attention. My memoir makes clear just how helpful "luck" and "fear" were and are.

My genes, except for the "diabetic" one (if my disease wasn't psychosomatically orchestrated), are apparently good. Also, within my madness and mania, I never missed an insulin shot, ever. The doctor, who became my friend, and took care of me for a long time, was a past president of The American Diabetic Association, wasn't judgmental, and always was not only in my corner, but gave me other docs to sort out other ills.

Women were always far better to me than I was to them and kept me going long after I should have "stopped." I've been clean for a couple of years now and stopped on my own. I kicked junk three years ago by going into a looney bin and then coming out and getting on a public Buphenorphine program, then stopped going there after being clean for a year, and stopped drinking two years ago because I wanted to.

I do not like the word "recovered" or "recovering." I used to go to a lot of AA meetings and never liked all the hand-holding, sharing and higher power kind of thing, but I did like, and needed, the social lubricant. But I stopped going at a certain point. What exactly am I recovering from? Desire? How the hell can you recover (and why would you want to?) from "desire?"

People drink or drug because there is an absence inside us, and we "desire" to fill that absence. We fill it with drink, drug, sex, others, TV, gambling, eating, working, or praying. But that kind of desire remains, always. Usually it's the misguided desire for the other: mother or father. And that "other" is dressed in drag, disguised. It's finally false and utterly impossible to reproduce. But we still search.

I believe, it's only when you try to come to grips with that that you get on with it and go on. There was a huge study done by NIAAA comparing what mode of "therapy" worked best for the drug addict/alcoholic. They compared AA, therapy, and pharmacological interventions. Each of them were dismally inefficient. Most people who do stop using alcohol and/or drugs and who were really addicted (not those fakers who go on TV or to meetings wanting to meet people and get laid, published or "networked"), do so by "spontaneous remission." They just decide one day that they'd had enough and quit. Quietly.

[Mark Coker] - What's your day job? What are some of the other jobs you've held over your lifetime?

[Norman Savage] - I'd rather not mention my day job. It's legit and it's hard, but it suits my purposes. Aside from being a bartender from time to time and before I had four toes amputated, I was a non-profit whore. Whoever wanted me, I lifted my skirts for. I taught, wrote grants, counseled kids and adults in alcohol and drug treatment settings, taught nurses and interns about diabetic management and skills (circa, 1984), drove taxi', worked supermarkets, administered grants in major medical institutions, and worked with kids who had ADD & ADHD.

[Mark Coker] - When I asked you for ten things about you, you listed, "the impossibility of not lying." Do truth and fiction blur to you? Is your memoir truth, fiction, or both?

[Norman Savage] - Yes, "words" are a construct. They're made up. It's like trying to tell someone your dream. Yes, you can almost, almost describe it, but you can never quite get the colors right, the texture right, you can never really say what you mean. Some, of course, are much better at getting at the right word than others, but, brother, that takes a whole lot of work. "Words," too, are straightjacketed; they strain and crack under the weight of too many tongues.

I try to get it right, at least as "right" as I know it, but I'm sure if other interested parties were to describe the same experience they had with me they'd remember it, see it, and word it in other ways. Truth and fiction indeed do blur. My friend, Jack, calls it "friction." Melville, too, in his great work, "Billy Budd," (or was it "Benito Cereno"?) says this about the rainbow: how can you really tell where the blue ends and the orange begins, and then to red, to green, to yellow, to fuscia, to purple, to gold? How do you really tease those things out?

My memoir is as close to "truth" as I know it for me. I did not make-up or fabricate any of it; I didn't have to. Dizzy Dean, a once great baseball pitcher, once famously remarked: "It ain't bragging if I done it." Other people would disagree with some or all of it. That's O.K. Let them write one of their own with their own take on things. What is always fiction is how I put the words together; one word, one sentence after the next. In that respect, it's entirely up to me.

[Mark Coker] - Have you been truthful in this interview?

[Norman Savage] - Yes. Today. But as this cat Zizek said, "I'd rather be inconsistent, than inconsequential." If I learn of something that makes more sense to me, then I'd be a fool not to entertain that.

[Mark Coker] - What do you want written on your epitaph?

[Norman Savage] - There's a writer who I'd admired long before I came to correspond with him briefly, Harry Crews. There's something he said that I'd like on my gravestone. And, Mark, since I don't know many people these days, maybe you'd be so kind? Here's what I'd like on the rock: "I never wanted to be well-rounded, and I do not admire well-rounded people nor their work. So far as I can see, nothing good in the world has ever been done by well-rounded people. The good work is done by people with jagged, broken edges, because those edges cut things and leave an imprint, a design." I want to leave a stain, Mark, I want it to say that I was here and lived it through.

[Mark Coker] - Thanks Norman!

---

Where to buy Junk Sick:

Junk Sick: Confessions of an Uncontrolled Diabetic is available at Smashwords for $2.99 as a multi-format, DRM-free ebook. Visit http://www.smashwords.com/books/view/715

To learn more about Norman Savage, visit his Smashwords author page at http://www.smashwords.com/profile/view/Savage.

Friday, February 13, 2009

Tools of Change Conference Notes

I just returned late last night from the O'Reilly Media Tools of Change conference in New York City. This was my third year at the conference. The first year I attended as a reporter for VentureBeat, and then these past two times as a speaker.

For the benefit of those of you who didn't attend, I'll share some of my personal highlights, in no particular order:

Twitter Forever Changes the Conference Experience - Thanks to Twitter, conferences will never be the same. For every session of the three day conference, hundreds of TOC attendees were Twittering real time quotes, analysis and conversation. I found myself monitoring the Twitterstream (check it out here) as I listened to the speakers, and it added another interesting (though distracting!) perspective on the conference. Twitterers held nothing back. If the speaker started giving a sales pitch, or made questionable statements, the Twitterers were merciless. If the speaker said something interesting (or not), Twitterers would tweet it and then that would cause a cascade of retweets. For three days straight, TOC was in the top five most discussed subjects on Twitter. Thousands, if not millions, of people who weren't at the conference were getting a taste of the not only what was happening but what people thought about what was happening. Many of the Twitterstream participants weren't even at the conference. One of the most profuse and entertaining Twitterers on the TOC Twitterstream - and he wasn't at the conference - was Mike Cane (@mikecane for you Twitterers), a self-described "ebook militant" and writer who lives near Staten Island. Twitterers from around the world tweeted their friends at the conference and had them convey questions to the presenters.

At one great panel on social media in publishing, moderated by Ron Hogan (@ronhogan for you Twitterers) of MediaBistro/GalleyCat, Ron actually introduced his panelists by their Twitter handles. Is Twitter going to become a secondary form of identity? I think yes. I think it'll also forever change the dynamic between conference presenters, attendees and wannabee attendees.

At some points, the Twitter echo-chamber reached heretofore unknown limits of, well, echo-chamberness. During the Blogging and Social Media Workshop led by social media guru Chris Brogan (@chrisbrogan) who told attendees he considers Twitter the new phone, session attendee Chad Capellman (@chadrem) uploaded a YouTube video of Chris speaking. When Chad told Chris about it, Chris logged on to YouTube and the audience watched Chris watch a big screen projection of the Chris video taken minutes earlier, and then Chad or some other attendee joked they could take and upload a new video of this special moment as Chris watched a video of himself that we could all then watch.

Several times during his three hour workshop, Chris checked the Twitterstream to gauge audience impressions of his live performance. At one point after he walked on stage drinking from what looked like a beer bottle, Susan Danzinger (@susandanziger) of DailyLit tweeted she thought Chris was drinking a beer onstage, then yours truly (@markcoker) retweeted it because I was wondering the same, then Kat Meyer (@katmeyer) set the record straight, as did Chris when he saw the tweetstream on the big stage monitor.

Twittering while watching Twitter while listening to and participating in a conference while the presenter talks about Twitter and is the subject of a Twitterstream while he himself Twitters makes for a very surreal experience.

Peter Brantley on Literature as a Driver for Services - Peter Brantley directs the Digital Library Federation, and he's one of my favorite thinkers about the future of the books, and about the sacred place books occupy in culture. In a keynote address, Peter challenged the audience of publishers to consider how moving books from print to digital can change the nature of reading, and how the move to digital can open up new business opportunities for publishers. "What's published will be less about the book and more about the people who read them," he said. He talked about how books will become networked and empower more participatory methods of reading.

Cory Doctorow Eviscerates DRM - In a keynote, author Cory Doctorow (@coreydoctorow) had the audience in rapt attention as he proceeded to disembowel Amazon and all those who would seek to perpetuate the short-sighted practice of DRM. He challenged publishers to step up to the plate and demand Amazon accept their ebook files DRM-free. If anyone knows where I can find a transcript of his talk, let me know so I can link to it here.

Chris Baty of Nanowrimo Says Authorship has Bright Future - One of my favorite presentations came from Chris Baty, founder of National Novel Writing Month, which just completed its tenth year of operation. Although Steve Jobs says people don't read books anymore, Chris made clear that you can't stop writers from writing, and for this reason alone books face a bright future because the process of writing helps writers appreciate books. "Novels are not written by novelists," he said, "novels are written by everyday people who give themselves permission to write novels." At least one Nanowrimo participant has landed on the New York Times Bestseller lists, and several have earned book deals. The international Nanowrimo challenge has grown from only 21 participants in its first year, 1998, to 119,000 participants in 2008. Chris spoke at length about how the success of Nanowrimo has been driven by the powerful community that develops between writers as they share the deeply emotional experience of "meeting the book inside them."

The Rise of Ebooks - Ebooks were a big theme of the conference. The first year of the conference in 2007, there were maybe one or two ebook-themed sessions. Last year there were maybe three or four. This year, ebooks reigned supreme with at least ten sessions squarely focused on ebooks and with most of the other sessions touching on related themes. I moderated the "Rise of Ebooks" session. I admit, I'm biased, because I think my panelists (Joe Wikert of O'Reilly Media; indie author advocate and Publetariat founder April Hamilton; David Rothman of Teleread; and Russ Wilcox of E-Ink) did a kick *ss job of surfacing and debating some of the most interesting trends facing ebooks today. We covered a lot of ground in just 45 minutes, including:

  1. What's driving the rapid sales growth of ebooks? (Answers: better screen display technology; availability of more titles; Oprah; lower prices; e-reading becoming as, or more, pleasurable than print; DRM starting to slip away)
  2. How long until ebooks go mainstream? (Russ predicted 2-3 percent of American households will own a dedicated e-reading device in the next 18 months [this is huge, and even if he's off by half, it's still huge], and most of the panelists agreed the ebook market will be dramatically larger in the next couple years.
  3. Screen technologies, present and future (screens will get faster, cheaper, better color, different sizes)
  4. Print vs. ebook, complementary or competitive? (most concluded they're complementary, though I don't think we'll know if they're a net positive or net negative for a few years - I suspect the latter)
  5. Supply chain implications for ebook intermediaries (new supply chain models forming, may not look exactly like print model; publishers and authors likely to get closer to consumers)
  6. Rich media ebooks, integrating video, audio, sensory feedback such as vibrations (lots of interesting stuff happening; a worthwhile opportunity to leverage traditional "book" content to offer readers a more engaging experience)

Artist Nina Paley Argues, "Give Away the Content, Sell the Containers." - Artist Nina Paley closed out the conference with a thought provoking talk in which she argued that artists and writers should give their content away for free but sell the packages that add value to their content. For example, she argued, water is free from the tap or filter, yet people will pay for water in a bottle for the benefit of the packaging, the brand, and the perceived benefits of that bottle or brand. Customers will pay for free content that is packaged in such as way that it adds value to the consumption of the content. She showed a trailer for her new animated feature film, "Sita Sings the Blues," which she plans to make available online for free. She plans to make money (and pay off the debts incurred to make the movie) by selling the film to theaters, and by allowing publishers to publish coffee table books of the movie and its art. She also plans to sell value-added packaged versions of the movie, such as the limited edition DVDs she sold at the conference (Corey Doctorow was the first buyer).

Amazon Announces the Kindle 2 - Amazon tried to steal some of the thunder of the conference by choosing to announce the Kindle 2 a few blocks away on the first day of the conference. Amazon, however, was conspicuously absent from the conference. While attendees generally praised the new device for it's faster screen refreshes (enabled by new E-Ink technology) and improved user interface design, as mentioned above in Cory Doctorow's keynote and repeated by other keynoters, presenters and conference-goers, Amazon was ridiculed throughout the conference for its adherence to DRM on the Kindle.

Download O'Reilly's Free "Best of TOC" Ebook - There was a ton more of interesting opinions and news from the conference, and I couldn't possibly capture it all here. O'Reilly put together a good ebook (it's free) that captures the best of the show (its only big omission is it doesn't mention the Rise of Ebooks panel!) you can download it as long as you don't mind jumping through all the convoluted hoops necessary to register for, and "purchase" the free ebook. Check it out here: https://epoch.oreilly.com/shop/cart.orm?prod=9780596802110.EBOOK

Watch TOC Videos - O'Reilly has created an online archieve of some of the videos from TOC 2009 and prior years you can access here.