Wednesday, September 28, 2016
Smashwords Coupons Enhanced to Enable More Flexible Book Promotions
Yesterday we added support for metered coupons. Metered coupons allow authors to specify redemption limits. For example, let's say you want to offer your readers an exclusive coupon where only the first 100 readers to enter the code will get the special deal. Such a coupon creates urgency for readers to act now rather than later.
The other new feature which we actually added a few weeks back but didn't announce until today is descriptive campaign labels. Already, hundreds of authors and publishers have discovered this cool new feature that allows you to give each coupon code a descriptive label that only they can see. When coupons are redeemed, the descriptive label will appear in the Sales & Payments report so you can monitor the effectiveness of different campaigns.
Smashwords first introduced our Coupon Manager capability almost eight years ago, and in the years since we've made a number of enhancements that give authors and publishers incredible control over their campaigns.
If you're not familiar with Smashwords Coupons, you'll find the capability in your Smashwords Dashboard under the Sales and Marketing Tools section, labeled as Coupon Manager.
You'll find the new optional options for campaign labels and metered coupons at the bottom of the form.
Then click Generate Coupon and you receive an on-screen confirmation of your new code (hint: there might be an Easter egg in the image below that illustrates the two new features).
Over the years I've seen authors and publishers make creative use of our Coupons. Every day I see Smashwords Coupon codes promoted on Twitter. Often at conferences and indie author signings I'll meet Smashwords authors who hand out the coupon codes on printed cards. I've seen authors offer coupons as a thank you for liking or sharing Facebook posts, or for participating on their blogs, or for acting as a beta reader, or for preordering an upcoming release.
The new limited redemption coupons open up new opportunities for authors to engage with readers. For example, let's say tomorrow is your birthday and you're turning 36. You could post on your Facebook page today that tomorrow in celebration of your 36th birthday you'll post an exclusive Smashwords coupon code that will entitle the first 36 readers who use it to receive one of your books for free.
In the comments below, feel free to share how you use the coupons to reach more readers.