Comments on Smashwords: Why Multi-Format Ebooks Matter

Hi Mark, You mentioned Adobe is partial to pdf, b...

2010-02-24T18:14:03.233-08:00

Hi Mark,

You mentioned Adobe is partial to pdf, but they don't let moss grow on their backside. They have a free reader of .epub called Digital Editions. I use it all the time. It's as good as any of them and it adds value to my computer screen - about $350 bucks worth, because I didn't have to buy a Kindle.

Also, Adode InDesign CS4 now outputs in .epub format, which is a real blessing for independent published authors. I can feel the freedom rush just writing this.

By the way, I really appreciate what you have done with Smashwords. The upload process is brilliant. I've taken advantage of your coupon system, and if you look at my profile, has ferreted out some nice reviews.

Now, how to we best market Smashwords? My books sell on Kindle regularly, but not much going on with Smashwords. When I talk to people, they never heard of the site. Any suggestion beyond the usual - I reference link on my website, blog.

Cheers - John Wolf

Thanks for the typo catch, Nathaniel! Fixed.

2010-02-10T20:38:35.677-08:00

Thanks for the typo catch, Nathaniel! Fixed.

I caught a minor error. There is no such thing as ...

2010-02-10T16:46:20.951-08:00

I caught a minor error. There is no such thing as the "Independent Publishing Industry Forum". You linked to the "International Digital Publishing Forum".

Hello Joshua, thanks for your answer. I have to ...

2009-08-30T05:34:33.760-07:00

Hello Joshua,

thanks for your answer.

I have to say that for me as Software developer Mobipocket iPhone app was only a rumour until the Kindle for iPhone was released. Because from a technical point of view any Kindle reader must contain a fully functional Mobipocket reader as well. It's just slightly crippled so the reader won't open Mobipocket DRM files.

I have been pondering one point for a while now: Why is it that the companies and customers best interest have become mutually exclusive in recent years? Because what Amazon did with Mobipocket is the worse case scenario for exiting Mobipocket customers.

And how does it work? How can going against the best interest of your own existing customers gain you more profit?

And yes the Mobipocket DRM rules have been there before Amazon has bought Mobipocket. Amazon just did not need to change them. But they could if they wanted to. And they don't apply to Amazon them-self as it's one corporation.

Which would explain the use Adobe SDK on the Kindle DX. Only I never heard before that Kindle DX would display Pdf/ADE let alone ePUB/ADE. All I heard is that Kindle DX will display pain Pdf.

Note that just because it would make sense it does not mean Amazon actually does it. As a German who can't even buy a Kindle I can't make any sense out of Amazons eBook strategy at all. Yes, there seem to be a World-Domination-Masterplan, it's clear to see, but I fail to see how it could possible work out.

And last not least: I know of a least one publisher who does not demand DRM - yet all the book they sell on Mobipocket are DRM encrypted. They now offer there books with a 2nd distributor because customers wanted the books without DRM.

Martin

Martin, Amazon bought Mobipocket in 2005, and yes...

2009-08-30T02:04:57.059-07:00

Martin,

Amazon bought Mobipocket in 2005, and yes they have certainly controlled the development process. The iPhone rumor, "highly placed source" or not, is still a rumor. And as a company owner myself I can't blame Amazon for that even if it is true. They were doing what is in the best interests of the entire company, not just the Mobipocket branch.

Mobipocket has been requiring DRM since before they were bought by Amazon. And you must have missed the fact that Amazon allows DTP users to ignore DRM altogether. Amazon is not the evil empire.

Hmm... so if Mobipocket does not allow the use of another DRM option on the same device, why is Amazon allowed to put the Adobe SDK on the Kindle DX? I fully expect Amazon to enable DRMed ePub books using that SDK in the future. If they did, it would make great business sense. As much as I hate DRM, my earlier statement stands: Publishers are in control of that. As a retailer, Amazon would be stupid to ignore the desires of the content providers.

Hi Joshua. Could it be that you missed that Amazo...

2009-08-30T01:50:24.809-07:00

Hi Joshua.

Could it be that you missed that Amazon has bought Mobipocket about two years ago? And ever since Mobipocket is not allowed to do anything without Amazons approval. Amazon even shelved the finished iPhone reader for Mobipocket.

So when Mobipocket is insisting on DRM they only do so to support the Masterplan of there Corporate Overlords.

And there is another interesting nitpick here: Mobipocket does not allow the installation of DRM scheme alongside any other DRM scheme. So there is no possibility of an eBook reader which read all format.

And a last word on the statistic: As I have more then one reading device I always download multiple formats - how will that show up in the stats?

Just to address another misconception: The Kindle ...

2009-03-30T23:26:00.000-07:00

Just to address another misconception: The Kindle format is not, by default, DRMed. While Amazon may have pushed DRM in the past, publishers are free to use it or not use it in their books. I would venture to guess that at least 90% of the books uploaded by authors and small publishers via the DTP are not DRMed at all. You can tell if a book is DRMed or not by changing the extension from .azw to .mobi or .prc and trying to open it in Mobipocket Reader.

What I want to know is why no one has been railing at Mobipocket's eBookBase and the hard-and-fast rule that ALL books uploaded to it for distribution be DRMed. I think that is more detrimental to the overall industry than Amazon, since Mobipocket is distributing those locked down books to a large number of eBook retailers.

What about Sony and its BBeB format? That is even more proprietary than the Amazon format. At least Amazon has the backing of one of the most popular eBook formats out there.

The life of DRM is in the hands of the publishers. Until they decide to make DRM go away it will continue to be a problem. Even ePub is not immune, as can be seen in the various DRM options being released for it.

@Gordy French - I'm glad someone on the int...

2009-03-30T19:50:00.000-07:00

@Gordy French - I'm glad someone on the intarwebs understands that!

Just to clarify a misconception: AAC is not an App...

2009-03-30T19:26:00.000-07:00

Just to clarify a misconception: AAC is not an Apple format, it is an MPEG standard, just like MP3.

The ebook format wars are something that bugs me, ...

2009-03-30T16:29:00.000-07:00

The ebook format wars are something that bugs me, too. It kind of reminds me what happened earlier this decade when several iPod imitators (and Apple itself) were producing devices that tried to lock consumers into one audio format. Of course, even then it was clear that the mp3 format was going to win out. Apple's AAC and Sony's ATRAC (rhymes with "8-track") really didn't go anywhere.

With respect to ebooks, what I'd like to see is one of two things:

The first is what you describe here -- manufacture ereader devices that are capable of reading most, if not all, of the major formats.

Or second, hope that one format (EPUB or MOBI or whatever) wins out and becomes the standard format, like mp3 is for audio.

The problem, though, is that it isn't in the ereader manufacturers' (like Amazon and Sony) interest to go alone with either of these two things right now. All of these companies are battling for a foothold in this new market, and they think that the best way to achieve dominant market share is to lock their users into one particular format which they control or own the proprietary rights. It's a strategy that may pay off for one of these companies, but in the meantime it will only confuse and frustrate readers.

It drives me crazy, the same thing happened with t...

2009-03-30T15:40:00.000-07:00

It drives me crazy, the same thing happened with the DVD-RAM & DVD+RW wars. All that happens is that investment is either held back or diluted until universal standards or drivers are developed.

E-books are developing, as are e-book readers, new active content is just around the corner. All these format wars are doing is slowing down investment in our new products.